Webhooks: The Powerhouse of Real-Time Data and Automation

Webhooks: The Powerhouse of Real-Time Data and Automation

Webhooks are a powerful tool that allows applications to communicate and share information in an automated way. They enable apps to send messages or data to other apps whenever a specific event or trigger occurs. In simpler terms, webhooks are like a phone call between apps, where one app notifies the other app when something of interest happens.

What are Webhooks?

Webhooks are user-configurable and provide real-time information and updates. They deliver data to other applications as it happens, making webhooks much more efficient for both providers and consumers. Webhooks typically are used to connect two different applications. When an event happens on the trigger application, it serializes data about that event and sends it to a webhook URL from the action application.

Webhooks in Automation Tools

Automation tools like Make and Zapier offer services that allow instant workflow execution with the help of webhooks. These tools can receive real-time data from any app which can send data to a webhook.


Make supports two types of webhooks:

  1. App-specific webhooks: These listen for data coming out of a specific app, also known as instant triggers.
  2. Custom webhooks: These allow you to create a URL to which you can send any data.

Many apps provide webhooks to execute scenarios whenever a certain change occurs in the app. These are called instant triggers. If an app does not provide webhooks, you can use polling triggers to periodically poll the service for new data.

In addition to webhooks, Make also offers a Mailhook service. This service allows you to receive emails directly in your scenarios. You can use it to trigger a scenario when an email is received.


Zapier, for instance, allows you to connect your information to any API without the anxiety of writing code from scratch. It uses Zaps (automated workflows), Google Sheets, and webhooks to connect applications.

Webhooks in Project Management Tools

Webhooks also play a crucial role in project management tools like Monday.com, ClickUp, Airtable, and Google Sheets. These tools allow instant entry data from new customers, new sales, new subscriptions, and many more to be sent to the webhook.


In Monday.com, webhooks allow you to subscribe to events on your boards. For each event, you will get notified by an HTTP POST request to a specified URL with the event information as a payload.


ClickUp allows you to receive real-time updates from ClickUp with Webhooks. You can sync your favorite apps and stay up-to-date on events using ClickUp's Webhooks-supported API.


Airtable provides the ability to deploy your script as a Web App. When you deploy your script as a web app, you’ll have a URL to which you can make GET or POST requests to initiate your script.

Google Sheets

Google Sheets supports App Scripting that allows the users to automate their Spreadsheets in a variety of ways. Google Sheets offers the ability to deploy your script as a Web App as one of its features. You can then receive POST requests using this Google Sheets feature without the need for a custom piece of infrastructure that makes it easier to process data from Webhooks.

Sending Data from Google Sheets to Webhook

Building up Google Sheets Webhooks Integration is a three-step process that enables the users to send data from Google Sheets whenever an event changes.

  1. Create and Configure a new Document
  2. Publish Your Script
  3. Create a Webhook

Upon a complete walkthrough of this process, you will gain a holistic understanding of Google Sheets and Webhooks.

Use Cases of Webhooks

Here are some use cases for webhooks that can help automate and streamline various processes:

  1. Shopify Sale Notification: When a new sale occurs on Shopify, a webhook can be triggered to send the sale data to your inventory management system or CRM, updating the stock levels and customer purchase history.
  2. Stripe Payment Confirmation: Upon successful payment processing in Stripe, a webhook can notify your accounting software to record the transaction, or your email marketing tool to send a receipt to the customer.
  3. Razorpay Payment Status: Webhooks can be used to get real-time notifications about the status of payments in Razorpay. This can help in updating your financial records or triggering specific actions based on payment status.
  4. Airtable Status Change: If a status of a record in Airtable changes, a webhook can trigger an update in another system like your project management tool or send a notification to relevant team members.
  5. Monday.com Status Update:
    When a task status changes in Monday.com, a webhook can notify team members via a messaging platform or update related tasks in other systems.
  6. New Contact in CRM: When a new contact is added in your CRM, a webhook can trigger an action in your email marketing tool to send a welcome email, or in your customer support tool to create a new support profile.
  7. Facebook Ads Leads: When a new lead is captured through Facebook Ads, a webhook can send the lead data to your CRM or email marketing platform, ensuring the lead information is immediately available across different systems.
  8. Microsoft Dynamics CRM Events: Webhooks can be used in Microsoft Dynamics CRM to send real-time notifications about events such as new leads, status changes, etc., to external systems.
  9. HubSpot Workflow Triggers: In HubSpot, webhooks can be used in workflows to send or retrieve information between HubSpot and other external tools, such as notifying a team when a new lead is captured.
  10. Real-time Updates in GitHub: GitHub can use webhooks to notify your build server whenever a change is pushed to a repository. This allows for real-time updates and automatic deployment.

These are just a few examples. The possibilities with webhooks are vast and can be tailored to suit specific needs, making them a powerful tool for automating workflows and integrating different systems.


Webhooks are a powerful tool for automation and real-time data sharing. They allow seamless integration between different applications and enable instant workflow execution. Whether it's triggering actions based on status changes, milestone achievements, or any other tasks, webhooks are the powerhouse behind it all.

If you need help setting up webhooks or want to learn more about automation, feel free to connect with me on LinkedIn. As an automation expert, I can guide you through the process and help you harness the power of webhooks to streamline your workflows and improve efficiency.


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